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We have posted an article on pricing, one on proper presentation, and now we will share some information about marketing. Marketing, is the promotion of the product, your home. It involves advertising, but ads are a very small part of the process. In...
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We have talked in a previous article about the most important part of selling any property. That is the price.The second most important thing is getting the property in show shape. This requires that you take a very objective look at your home. Better...
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This area is a well kept secret. Nestled in the trees of Northwest Houston, homeowners are under strict restrictions to keep up their property. The result is a delightfully well landscaped and beautifully maintained area. For many years Prestonwood Forest...
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Many of the subdivisions that we have been active in since 1978 are stable, but not showing any appreciation right now. We had become used to annual inflation factors of up to 15% over the years. While things may not be gaining in value, for the most...
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Thirty years ago, the very first customer I had worked with were a delightful couple with stable income and realistic expectations. We looked at a myriad of homes and these people, who we will call “Bob and Naomi” for the story, came to me...
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